The concept of consolidating individuals' medical records in a singular location is among the oldest propositions in the medical industry. This approach has been tested on multiple occasions. In Norway, several initiatives were aimed at establishing health infrastructures or the "one resident, one document" concept. Despite the steep budgets allocated, numerous projects failed to meet expectations. We, at Livv Health, hypothesize that the primary cause of this is the inadequate empowerment of each citizen to manage their personal data, with the control of health information and its potential uses still being unnecessarily centralized.

As 2022 unfolded, it became evident that a shift in perspective was on the horizon. Several verdicts issued in Europe pertaining to GDPR shed light on the legal right of patients to possess their data in a machine-compatible format. The launch of ChatGPT demonstrated the significant role of AI in deciphering medical histories. The healthcare crisis put the spotlight on the existing system’s deficiencies in meeting its obligations.

There is a growing need for individuals to assume more control over their health, and for emerging technologies to boost efficiency. Livv Health came into being in spring 2023, with the mission of empowering patients through data ownership. Going forward, we anticipate an improvement in the protection of patients' rights through upcoming legislations such as the Data Governance Act (DGA) and Europe Health Data Space (EHDS).